THE EASIEST WAYS TO QUICKLY BREAK INTO THE MARKET AS A STARTUP
Today, I am going to show you the easiest ways to quickly break into the market as a startup.
Let us be real, starting up a business in the 21st Century has become very difficult left alone penetrating into the business world.
If you find yourself in a country like Ghana, were I come from; where the masses are quite difficult to convince because they seem to stick to the preference of a particular product, then you should be prepared to go the ‘hard way’ in order for your product or services to be accepted.
Nowadays, even social media advertising has become far too crowded with junk information that it is quite difficult to even standout.
Gone were the days were one could solely rely on billboard advertising ( although billboard advertising is quite relevant in the business world ); it is getting too traditional modern forms of advertising have sprang up lately.
Without wasting much time, here are some of the simplest hacks to easily break into the market or business world as a startup.
Outsource for higher ROI
Marketing is at a crossroads today, with new technologies and capabilities, each needing specialized skills and technical understanding.
Clearly, small businesses do not have the resources to hire full-time employees for every marketing tactic in the market today.
It is also difficult for founders and leaders from a non-marketing background to make sense of it all, often leading to incompetent and inconsistent execution of some good core messaging.
Trying to manage marketing internally has seen many pitfalls in recent years. It is time businesses realized that the entry-level talent in your marketing team can help you run with the execution, but the core strategy and platform selection need strong, seasoned hands and brains.
At the same time, advertising agencies and marketing consultancies are far too expensive for most small businesses.
This is where external consultants and freelancers come in. Outsource your non-core competency but business-critical functions like marketing to experts on contract basis, and focus on doing what you entered the market for – the business itself.
Get a blog or website
No matter what they tell you about short attention spans of mass users, blogs are still not out of fashion.
Blogs give you a chance to tell engaging stories about your brand on your own platforms.
They catch an already engaged audience and push for conversion through in-depth insights, news, and views, most of which are inherently sharable. When done right, blogging gives your brand the reputation of a thought leader and expert.
Blogs work from search technology and findability perspectives too. Search engine results are much better with fresh content. Your blog gives them new content to index frequently.
They are also a one-stop solution to keyword marketing, enhancing your visibility in cluttered search results.