BUILDING YOUR OWN BRAND – 2017’s BEST ADVICE FOR BETTER BRAND BUILDING.
Photocredit: Joe Cudjoe
Today, I am going to share with guys the best advice which can help you build your own brand in a very unique way.
Branding is a very important necessity which can be attributed to success. As we all know, a good brand puts you at the rightful position you are supposed to be.
Branding is also important because it sets a distinction between your competitors and yourself. Just like adding flavor to your food to improve its taste, branding also adds ‘some form of flavor’ to the growth of every business.
It is therefore very important to consider some tips which can help you build a better brand for yourself. This is certainly the best advice for building your own brand; and as such needs to be considered.
Be relevant and Trusted
A rich man once said to me,’..always speak the truth even when you won;t be paid..’.I only understood this man when I had to face the reality of speaking the truth in other to be trusted.
In other to build a good brand, strive to be the person media outlets and journalists contact when they need expert advice or information on a popular topic or breaking news.
Start by sharing news and information that you feel is useful on social media and send it to your email list.
This can also help to build your following, which leads to people viewing you as a trusted authority in your industry. Ultimately, this will attract more people to you.
Always be ready to give back.
Many people for the first time upon hearing this tip go like,’..why should I give back what I have toiled for?..’.Though it is sometimes a tough decision to make, giving back can help you build your personal brand.
Whether it’s donating money to a charity or volunteering your time to a cause that’s important to you, this type of deed can benefit your personal brand.
You can highlight your charitable deeds on your website and even issue press releases to attract positive attention. People remember selfless acts.
Have a clear understanding of how the market environment works.
Your business is only as good as the people running it, yourself included. It’s important that you understand your industry inside and out.
This also means staying up to date on latest trends, breaking news and your competition. When you do this, it helps to position yourself as a thought leader in your market, elevating your personal brand to a higher level.
Be visible and accessible.
You can’t hide in your office behind your computer and expect to build a personal brand. You need to get out and make yourself visible and accessible.
Attend industry conferences, even if it’s just to network and socialize.Make your social media profiles open to the public and allow incoming messages.
Hold live video Q&A sessions on social media and interact with your followers if you can. The more visible and accessible you make yourself, the stronger your personal brand.
Establish good contacts, and keep them.
As your personal brand grows, so will your list of contacts. It’s important that you keep a detailed list of all your contacts.
Who the person is, where you connected, potential opportunities and how you can help them are all things to keep track of.
While it can be a great resource to search when you need something, it can also be referenced when you have an opportunity.
Your relationships will become much stronger and beneficial when you approach a contact with an opportunity that helps them without asking for anything in return.
Show the real you on social media, but in moderation.
It’s fine to throw an offer out there or promote your company occasionally, but focus on showing the real you. If you come across as a robot or unauthentic you will push people away.
Consumers love to see the other side – what you do on the daily, where you eat, your favorite hangouts as well as your hobbies. This makes you appear more human, which attracts more people to you.
While establishing a good relationship with your followers, you should remember its your brand you are promoting not the activities you undertake during the day. Else, the next thing you will realize is that overtime, your followers will start getting bored with your lifestyle.